A/B Testing Pages

a/b testing is an advanced feature and not available on all plans setting up an ab test not sure what marketing message will perform better and want to find out for sure? no problem a/b testing content is important because it enables data driven decision making, optimization of conversion rates, better user experience, and continuous improvement it helps your marketers make informed choices and adapt to changing audience preferences, ultimately leading to more effective digital strategies and better results how do i set up an ab test? setting up an ab test is fast and easy to set up an ab test of any page follow these steps step 1 select the page you would like to test something on for example, your homepage step 2 click the 'ab test' tab at the top of the builder step 3 click 'create duplicate' step 4 make any edits you'd like to see in your test for example, changing a headline, image, or even the order of the components step 5 click the 'ab test' tab again to set any specific parameters for traffic splitting how do i analyze my ab test? once your test is live and running, you'll obviously want to see how things are working to see how your ab test is performing, simply open the page that has a test running on it checking the performance step 1 open the ab test tab, select 'view results' step 2 look to the middle of the page to see the variant vs default test metrics choosing a winning version inevitably, one version will out perform the other to choose the winning version and end the test follow these steps step 1 open the ab test tab step 2 click the 'choose winning variation' button step 3 select the variant that you selected as performing better when you select the winning variation and end the test, that new variation will become the default and will be displayed to all traffic