A/B Testing Pages
Not sure what marketing message will perform better and want to find out for sure? No problem.
A/B testing content is important because it enables data-driven decision-making, optimization of conversion rates, better user experience, and continuous improvement. It helps your marketers make informed choices and adapt to changing audience preferences, ultimately leading to more effective digital strategies and better results.
Setting up an AB test is fast and easy. To set up an AB test of any page follow these steps:
Step 4: Make any edits you'd like to see in your test. For example, changing a headline, image, or even the order of the components.
Once your test is live and running, you'll obviously want to see how things are working.
Step 1: Open the AB test tab, select 'View Results'
Step 2: Look to the middle of the page to see the variant vs default test metrics.
Inevitably, one version will out-perform the other. To choose the winning version and end the test follow these steps:
Step 1: Open the AB Test tab
Step 2: Click the 'Choose Winning Variation' Button
Step 3: Select the Variant that you selected as performing better.
When you select the winning variation and end the test, that new variation will become the default and will be displayed to all traffic.